In the eyes of the public, a clearly defined company image is the identity of the company. It reflects the quality of their product or service. So a good company image enhances public recognition and increase popularity will translate into great trading volume and profits. adidas porsche design Brand image is an integrated part of marketing strategy. Although the success of a marketing campaign is determined by product quality, budget and some other factors, brand image is the only thing companies could use to sway the buyer’s mood and to drive people to your business. When selecting a logo design, the company’s image and target audience should be put high on the priority list. adidas porsche design sl The logo should reflect the cultural values the company upholds, and be attractive to the targeted potential customers. Of course, cost is another factor to be considered. I think a logo represents a company and its products or services. If the logo is successful, it captures the personality of the company, sculpts and reinforces the company image. Besides, the logo is the most central marketing tool as it is used consistently and repeatedly.
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