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Companies should follow moral principles when they conduct business, because their decisions can affect society, and they have responsibility to their customers, employees, stockholders and creditors, etc. nike free 3.0 mens running shoes So operating in an ethical manner is essential to company success. It is essential that every company should establish a specific code of business ethics and responsibilities that set guidelines for business activities. All employees must keep that in mind and constantly apply it to the performance of all activities for the company. Company should apply the highest standards of integrity to everything they do. You see, without integrity, a company cannot possibly gain the trust of customers, clients and the public, as a result, it will certainly fail to survive in the highly competitive age. nike free 3.0 womens running shoes. Major unethical behavior in business include fraud, tax-avoidance cheating, lying and corrupt practices like offering and taking bribery, secret commissions, insider trading, etc. These things erode the principle of integrity that lies at the heart of our business organizations.

Measuring company performance is not just a case of looking at turnover, profits and dividends. We should also evaluate it in terms of its business ethics. Code of ethics is the core of company culture and is an important tool for companies striving for log-term prospects and growth. You see, ethical behaviors pays off in financial returns.